Kingfisher office branding
Case Study

Office branding
Office branding
Office branding

Kingfisher plc, a global home improvement company with 1,900+ stores and 82,000 employees, relocated to One Paddington Square and created a brand identity for use across print and digital displays.

Office Identity

Image of a computer and keyboard on a desk

Celebrating Kingfisher's People and Identity

This video was created to play on the digital screens throughout the office, serving as a dynamic introduction to Kingfisher's refreshed visual identity. It not only highlights the company’s new branding but also celebrates the people behind Kingfisher’s success—showcasing the employees who contribute to the company’s growth, culture, and impact. Through this engaging display, the video emphasises the connection between the brand and its dedicated team, reinforcing the values that drive Kingfisher forward.

Design System Toolkit: Consistency in Action

A toolkit was created to guide the use of Kingfisher's new design system, covering the grid layout, copy guidelines, imagery, and typography. It ensured consistent and effective application across all digital and print materials.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

Final Executions Around the Office

The final iterations of the design system were applied throughout the office, both in static and digital formats, creating a cohesive and immersive brand experience in the workplace.

Image of people working at their computers in an office
Image of hand drawn wireframes
Image of someone sketching logos
Image of a man wearing a beanie from behind
Image of an iPhone lying on a table

Robert Galt

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