The SPARTA initiative brings together leading offshore wind companies to drive operational excellence and set new standards for performance, ensuring long-term success across the industry.
Branding, UX
& Web Design
Dynamic Logo: Reflecting Change and Collaboration
The logo combines the aesthetics of data comparison and collaboration, adapting its form depending on whether it's displayed on a light or dark background. This dynamic design reflects shifting wind directions, imbuing the logo with energy and movement.
Amplifying Movement Across the Brand
Building on the logo's gradient style, I developed a pattern that can be applied across brand materials to maintain a consistent sense of movement. This reinforces the brand's core aesthetic of motion and energy, creating a cohesive visual identity.
Balancing Public Engagement and Member Functionality
The website presented an intriguing challenge, as it needed to both represent SPARTA to the general public and provide a secure login for members. Once logged in, members can manage and compare their data, schedule maintenance, and access a range of other features.
Enhancing Brand Consistency Across Collateral
This gradient pattern, paired with the rich brand blue color, offers versatile design potential for a wide range of collateral. Whether applied to digital assets, print materials, packaging, or environmental branding, it can create a consistent and dynamic visual identity that reinforces the brand's core aesthetic across various touchpoints.
Robert Galt
