Refreshing the brand identity for a leading design agency specializing in design, development, and other disciplines.
Branding,
& Web Design
Prestige, Exclusivity, and Subtlety
The final logo perfectly embodied the client’s vision, conveying prestige and exclusivity with a dignified and subtly unique touch. In addition to the ‘H’ logo mark, I also refined a custom typeface to complement it. However, the client felt the typeface had overly sharp edges in certain areas, which we then adjusted.
Elevating Brand Dignity and Consistency
The stationery design was built around a framed structure, adding a sense of formality and dignity to the overall aesthetic. This framing device not only enhanced the visual appeal but also reinforced the brand’s prestigious identity. All brand assets were carefully applied to the print collateral, ensuring consistency across materials and strengthening the overall brand presence.
Elegance and Simplicity in Digital Presence
The Highgate website was designed to embody the firm’s values of prestige, authority, and simplicity. Using elements of the brand identity—such as the logo, custom typography, and a refined color palette—the design creates an elegant, user-friendly experience. Key information is presented clearly, with subtle animations and interactive features enhancing usability without detracting from the site’s dignified tone. The result is a polished digital presence that aligns with Highgate’s global, high-end clientele. See the live site here.
A Balance of Prestige, Authority, and Simplicity
Creating a presentation deck for a prestigious brand like Highgate required a careful balance between aesthetics, functionality, and messaging. The design of the deck reflected the firm’s core values of prestige, authority, and simplicity, ensuring that it communicated both professionalism and elegance.
Robert Galt
