Creating a new visual identity and messaging for the firm’s innovation arm.
Visual Identity
Sparking Innovation from the Inside Out
Ignition enables clients to think outside the box—and that's precisely where our visual identity begins. The lines represent the three I's of Ignition. Combined, they create the Start button, which encapsulates Ignition's ethos: 'Start somewhere. Go anywhere.'
Empowering Client Engagement Through a Unified Visual Identity
Ignition facilitates further engagement with new and existing clients, so incorporating the KPMG branding is essential. The Start button can be used within a range of compositions, demonstrating Ignition’s ability to help clients change their perspective.
Shaping New Perspectives
The I. I stands for Ignition. I is our unique stamp. The circle is the KPMG capabilities and services that support us. Combined, the two elements make the Start button, representing Ignition’s ability to change perspectives, supported by the wider firm.
