Mapa, a leading Turkish multinational with 40 years of success across five sectors, sought a modern brand and website to attract American and British investors ahead of its IPO.
Brand Design
A Modern Rebrand and Digital Transformation
Mapa, a multinational leader based in Turkey, operates in construction, hospitality, renewable energy, airports, and air freight across four continents. To attract American and British investors ahead of going public, Mapa sought a contemporary rebrand and website.
The rebranding process involved research, logo development, and refinement, resulting in a sleek, geometric “M” logo that modernized the brand while maintaining consistency across materials. Comprehensive 60-page brand guidelines were created to standardize usage across all departments, covering colors, logos, banners, and safety equipment.
The new, responsive website design complemented the updated brand identity, ensuring appeal to Western investors and reinforcing Mapa’s global presence.
Streamlining Mapa's Brand Identity
The rebranding process started with research and sketching new logo concepts. The client quickly selected a design route, opting to simplify the logo to a solitary, flipped "M" paired with a more legible font for alignment and clarity. The final geometric logo provided a contemporary update, ensuring consistent use across all brand materials.
Comprehensive Brand Guidelines for Mapa
Mapa is a prominent brand with a diverse range of departments and dynamic operations. As a result, the company required comprehensive and accessible brand guidelines that could be easily understood and implemented by all employees.The final 60-page document addressed every facet of the brand, from logo design and color palettes to banners and safety equipment, ensuring consistency across all touchpoints.
A Modern Web Launch
The rebrand was driven by the need to attract Western investors, making the design of the website a critical factor in the company's success. Leveraging the new brand identity, a sleek, modern, and responsive website was developed and launched within a short timeframe, enabling Mapa to effectively showcase its refreshed image to the market. View the live site
